Marketing and Promotions

Lupo Entertainment uses its media relationships (including, but not limited to internet, TV, print, tastemaker word-of-mouth) to execute timely media campaigns through the use of press releases, media tip sheets and "buzz." The company maintains up-to-date media materials for our artists, including effective hard copy, electronic and online press kits, photos, biographies, and press clippings. Media targets are chosen for their suitability in terms of target audiences and supplemented with online initiatives.

Page updated: 25 April 2013

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